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How to Find: Shelf Guides: Communication Resources: Home


This guide shows a list of Subject Terms to search in the Library Catalogue for a particular course subjects. You may also browse the shelves for books by using the Class No. listed in the table below.

Downloadable Guide


Course Subjects Library Catalogue Subject Terms Location (By Class No.)
Art Direction & campaign strategy  Graphic design (Typography) ; Layout (Printing) Z246 – Z246.5 
  Magazine design  Z246.5.M34
  Motion pictures – Art direction  PN1995.9.A74 
Celebrity culture  Celebrities in mass media  P94.5.C45 - P94.5.C452 
Communication research methods Communication research  P91.3 - P91.5 
  Narrative inquiry (Research method)  H61.295 (Social sciences) 
  Proposal writing in the social sciences H62; H91; HG177  
  Report writing  PE1478  
Consumer behaviour  Consumer behavior HF5415.32 – HF5415.34 
Corporate identity design / Global branding and identity  Brand name products / Business names HD69.B7 
  Branding (Marketing)  HF5415.1255  
  Corporate image  HD59.2
  Logography  Z253 
  Logos (Symbols)  NC1002.L63 
Corporate social responsibility Social responsibility of business  HD60 - HD60.5 
Creative advertising / Advertising & Design / Advertising Design & Production  Advertising HF5801 - HF6182.2
  Advertising, Newspaper  HF5871 - HF6141 
  Broadcast advertising  HF6146.B74  
  Communication in marketing  HF5415.123 - HF5415.124 
  Infomercials; Television advertising  HF6146.T42 
  Motion pictures in advertising  HF5844
  Radio advertising  HF6146.R3  
Creative copywriting  Advertising copy ; Advertising layout and typography HF5825
  Authorship PN101 - PN249 
  Graphic design (Typography)  Z246 
Crisis communication Conflict management  HD42 
  Crisis management  HD49 - HD49.6 
  Emergency management  HD49 (Industrial management); HV551.2 - HV639 (Public welfare) 
  Hotlines (International relations)  JZ6045  
Cross-cultural communication; Intercultural communication Communication P87 - P96  
  Communication – Social aspects  P94.6 - P94.65  
  Culture  CB (History of civilization); GN357 - GN368 (Cultural processes); HM621 - HM626 (Sociology) 
  Cultural pluralism  HM1271 
  Intercultural communication   GN345.6 (Anthropology) HM1211 (Social psychology) P94.6 - P94.65 (General)  
  Intergenerational communication  HM726 
  Multiculturalism in mass media  P96.M83 - P96.M832
Designing with type  Graphic design (Typography)  Z246 
  Lettering  NK3600 - NK3640 (Art industries); T371 (Mechanical drawing); TT360 (Signs and show-cards)
  Type and type-founding  Z250 - Z251 
Digital publishing  Accounting HF5601 - HF5689
  Accounting HF5601 - HF5689
  Web publishing  HF5601 - HF5689
Entrepreneurial studies  Entrepreneurship  HB615 
Event Management  Special events – management  GT3403 – GT3406  
Graphic communication   Commercial art NC997 - NC1003 
  Communication in art N7429.7 - N7430
  Communication in design  NK1510  
  Symbolism in art  N7740
  Visual arts – Communication of information  N57 - N59
  Visual communication P93.5  
Investor Relations  Communication – Economic aspects  P96.E25 – P96.E252
  Communication – Technological innovations ; Communication and technology  P96.T42 – P96.T422 
  Corporate governance HD2741 – HD2749 
  Corporations – Investor relations  HD2744  
Law & Ethics in Communication Communication policy / Mass media policy  P95.8 
  Mass media – Law and legislation  K4240 - K4343 
  Mass media – Moral and ethical aspects  P94 
Marketing communication Communication in marketing  HF5415.123 – HF5415.124 
Media / Communication theory and practice / Mass communication  Advertising HF5801 - HF6182 
  Broadcasting  PN1992 - PN1992.92 
  Communication  P87 - P96 
  Internet  PN4729.3; TK5105.875.I57 ZA4195 - ZA4201 
  Journalism PN4699 - PN5650
  Mass media P87 - P96 
  Motion pictures PN1993 - PN1999
  Newspapers; Press AN (General newspapers) PN4699 - PN5650 
  Photography  TR
  Radio broadcasting PN1991 - PN1991.9
  Television broadcasting  PN1992 - PN1992.92 
Media, culture & society Communication ; Mass media  P87 – P96
  Culture  CB (History of civilization) GN357 – GN368 (Cultural processes) HM621 – HM626 (Sociology) 
  Mass media – Social aspects HM1206 - HM1211 
  Mass media and culture P94.6 
  Popular culture  HM621 - HM656
Media planning & management  Documentary films PN1995.9.D6
  Mass media – Management P96.M34 
  Television programs  PN1992.5 - PN1992.92
Media relations & public affairs Mass media P87 – P96 
  Mass media and business HD59 – HD59.6
  Mass media and public opinion HM1236
  Mass media and publicity P96.P85 
  Public opinion HM1236 
  Public relations HD59 – HD59.6 (Management); HM1221 (Social psychology) 
  Reporters and reporting  PN4781 
Media Technology Cinematography  TR845 - TR899 
  Mass media – Technological innovations PR96.T42 – PR96.T422
  Motion pictures PN1993 - PN1999 
  Television  TK6630 - TK6687 
  Video recordings  PN1992.95
Narrative analysis Discourse analysis, Narrative P302 – P302.87
  Film criticism ; Motion pictures - Reviews PN1995 
Organisational communication / Corporate communication Communication in management ; Communication in organizations  HD30.3
  Communication in personnel management  HF5549.5.C6 – HF5549.5.C62
  Corporate culture HD58.7 (Management) HM791 (Sociology) 
  Corporate image HD59.2 
  Corporations – Investor relations HD2744
  Corporations – Public relations HD59 - HD59.6 
  Interpersonal communication BF637.C45 HM1166 (Social psychology) 
  Mass media and business  HD59 
Packaging / Packaging Design  Packaging  HF5770 (Business); TS195 – TS198.8 (Manufacturing) 
Political communication   Communication – Political aspects ; Mass media – Political aspects P95.8 – P95.82  
  Communication in politics  JA85 - JA85.2 
  Political campaigns  JF1001 ; JF2112.C3 
  Political psychology JA74.5 
Print media  Feature writing  PN4784.F37 
  Journalism / Press PN4699 - PN5650 
  Journalism – Authorship PN4775 - PN4784 
  Journalism - Editing  PN4778 
  Magazine design  Z253.5
  Magazines see Periodicals  
  News writing see Journalism -- Authorship  
  Newspapers  AN (General newspapers) 
  Newspaper layout and typography Z253-Z253.532 
  Periodicals AP (General periodicals) PN4832 - PN4836 (History)
  Reporters and reporting PN4781 
Printing technology  Printing  Z116 - Z265  
Psychology in communication  Cognitive psychology  BF201 
  Communication – Psychological aspects  BF637.C45 
  Consumer behavior  HF5415.32 - HF5415.33 
  Mass media and language  P96.L34 - P96.L342 
  Persuasion (Rhetoric)  P301.5.P47  
  Psychological aspects of mass media  P96.P75 - P96.P752 
Public relations (Strategies and issues, planning, implementation & evaluation, campaign management)  Advertising campaigns HF5837  
  Advertising media planning  HF5826.5 
  Branding (Marketing)  HF5415.1255 
  Industrial publicity  HD59 
  Propaganda   HM1231 (Social psychology); JF1525.P8 (Public administration); P301.5.P73 (Rhetoric) 
  Publicity  HM1226 
  Public relations  HD59 - HD59.6 (Management); HM1221 (Social psychology) 
  Speeches, addresses, etc.  PN6121 - PN6129  
Public relations writing Authorship PN101 – PN249 
  Business writing HF5718.3 – HF5734.Z 
  Editing   PN162 
  Journalism - Authorship  PN4775 – PN4784 
  Public relations - Authorship  HM1221 


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Web Library Guide No. 31

Document No. WL/031

Issue 1

16 August 2016

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